ARTICLES
How Do You Feel About Face Filters?
GUYS, SHE’S NOT REAL.
"I feel so bad for girls growing up in this generation, they barely have a chance for good mental health or a positive body image."
—Online forum comment
"Just want to throw in that this is not only affecting young girls . . . I survived the 2000s fashion/body trends with my self esteem and self-love fully intact. How come I'm so susceptible to it now?! It's crazy."
—Another online forum comment
"How do I still look bad with the filter on?"
—TikTok user
What's this about then? Of course, it's something to do with TikTok (as usual). TikTok has introduced a new face filter named 'Bold Glamour' and it attempts to make your face look... computer generated. Face filters edit our appearance by using augmented reality. While face filters aren't something new, they're still used quite often today. But what does this mean for us? Let's take a deep dive into the psychology of 'face filters' and what they can do to our mental health.
You're exposed to face filters more than ever.
As soon as you unlock your mobile phone, turn on your TV, or log in to your laptop, it's constant bombardment from there on... We're exposed to filters more than ever before. Everything you see on the internet is edited to some point.
Face filters are more advanced than ever. They don't even glitch when you move any more. These days, people can't even tell the difference between what's reality and what's not... And it is a cause for concern. What does it mean for our mental health? Additionally, what does it mean for our privacy (i.e., Cowan et al., 2021)?
Unfortunately, it's really only the beginning for AI and augmented reality, and we'll be confronted with more and more that's yet to come. We spend a lot of time on screens leading us to become absorbed in self-beautification and seeking approval from others; failure to gain approval can have a negative impact on our self-esteem (Musarrat et al., 2022).
Brands are developing their own unique face filters to rather successfully engage consumers (Flavián et al., 2021), people on social media use filters on their picture and video posts such as makeup tutorials and endorsements, adverts use filter, television shows use filters, and YouTube videos use filters. In a Canadian study, Lavrence and Cambre (2020), found that people assume what they see on social media to be filtered, because it's the norm. The researchers also found that we use different filters for different social media platforms (Lavrence & Cambre, 2020).
We are motivated to use face filters for: ideal self-presentation, affiliation, enjoyment, convenience, social interaction, and creative content curation (Javornik et al., 2022).
Children these days grow up with these technological advancements, and it's all they know. Children as young as eight years of age are exposed to face filters despite of age restrictions to be able to access them. Pescott (2020) explored the views of primary school students (aged 10 and 11 years) in Wales on the use of face filters on social media platforms. In focus groups, the students were asked a set of questions such as:
"What are these filters for?"
"How do they make people look?"
"How are these different from how they look in real life?"
"Why do people use these filters?"
The students were engaged on the topic of filters and discussed two main reasons filters are used: 1) for entertainment; and 2) to look 'prettier'. A majority of male students used filters for entertainment. On the other hand, a majority of female students used filters to enhance and alter their appearance, also suggesting that people use filters because they want to look, prettier, unrecognisable, better, cover perceived flaws such as pores, scars, and acne, make certain changes to their facial features (i.e., contouring), and be perceived favourably by others. One student even wished to wear a filter in real life. 🥺 It is suggested that face filters can affect young children's body image, self-esteem, self-perception, and encourage them to engage in social comparison.
We're catching glimpses of our faces more often.
From the reflection on our phones or laptop screens, even our own mirror phone cases, to the sudden uptake of video meetings, and online lessons, we're paying even more attention than ever towards the way we look. When we interact with others in real life, we're not confronted to look at ourselves compared to when we're behind a screen.
In the United States, Ratan et al. (2022) carried out a study on 'virtual meeting (VM) fatigue', which is a result of negative self-focused attention when we're using video meeting platforms online. The study suggests that VM fatigue is related to facial dissatisfaction. Meetings are boring, and if you're bored you're going to focus on other things, especially if you're online and there's no one to stop you. Your eyes glance for something interesting and oh... What's that in the box at the corner of your screen right in front of your face? It's you of course. You start asking yourself questions like, "Do I look like this in real?" or "My face isn't symmetrical?". Faces aren't symmetrical by the way. In a sample of 609 adults, VM fatigue was higher for women than for men across the ethnicities studied. Using face filters and beauty 'enhancers' during VMs are not likely to reduce negative self-focused attention and is only likely to exacerbate it.
Interestingly, Hong et al. (2020) found that using filters on selfies on social media (e.g., Instagram) was associated with fewer likes received from other social media users.
We're encouraged to believe that something is wrong with our appearance.
As a society, we're driven to do what others do. It's how we make decisions about what we should and shouldn't do. Unfortunately that means taking part in trends. Trends come and go. It's all about FOMO. You see a new filter being used on TikTok so you've got to use it too (just to give it a try).
How we're 'supposed' to look is getting a little too confusing. There's been an increase in YouTube channels including actual plastic surgeons that constructively discuss cosmetic surgeries and procedures of celebrities and influencers, catfishing, self-love, useful techniques and advice, and unrealistic beauty standards. However, there's also been an increase in 'aesthetic' channels that tell you that you need to change your appearance ('looksmaxing') in order to be successful in life (or you straight up, have no hope).
Filters are based on (a) society's 'idealised and unrealistic beauty standards' (Tremblay et al., 2021). Face filters have the ability to filter our skin, whiten our teeth, reshape our jawline, and enlarge/lessen our features. It's the norm to use a filter now, whether it's stated explicitly or not. The use of face filters and photo editing is not only for magazines and celebrities any more. It's accessible for nearly everyone. With these filters we feel that we don't look good enough or we don't fit in, so getting cosmetic surgery seems like a good option to explore. What is ridiculous is that beauty standards change quite often, and different cultures have different beauty standards. We're all different, and what you think might look good on someone, might not look good on someone else.
The use of face filters has been shown to be positively linked to social motivations of cosmetic surgery acceptance (e.g., perceived social benefits) and consideration of cosmetic surgery amongst teens (Maes & de Lenne, 2022).
“You are never going to meet this culture’s beauty standard. If we all started meeting the standard, the standard would just be changed.”
—Engeln cited in Brucculieri (2018)
According to a study by Hjetland et al. (2021), teens from high schools in Norway shared that social media allows people to compare themselves to others, triggering negative emotions, and also that people only portray themselves in a positive, one-sided way. We use filters to manage our self-presentation and we only see the positive, not the negative. What is more, female participants mentioned that the use of filters affects the way men think women should look. Filters made the teens more aware of their appearance, perceived flaws, and gave them thoughts towards what they could look like instead. Similarly, guilt and insecurity have been found in relation to face filters too (Barker, 2020).
In another study by Abbas and Dodeen (2022), it was found that Arab females who used Snapchat beauty filters had a high tendency towards body dysmorphic features. The relationship between body dysmorphic features and quality of life changes with age, education, and social status. Face filters foster new forms of body dysmorphia (Rodner et al., 2022).
Habib et al. (2022) comment that face filters are changing young women's attitudes. When deciding to edit photos, young women compare themselves to their previous photos to explore perceived imperfections they want to alter, which in turn causes them aggravation, unhappiness, and negative self-esteem. What is more, the stress of not being able to meet unreasonable expectations of one's appearance (due to filters), leads to low mood and appearance dissatisfaction.
If you're feeling negative about face filters, here are some things you can do.
1. Filters have become the norm, so assume that what you see in the media is filtered, because most likely it is.
2. Ask yourself who cares? No, really. Who really cares? Why do you care? What benefit do you get consuming or posting this certain content? Does it make you question yourself? Could you be doing something better with your time? Do you seek validation? You realise that there's a lot of things to explore in life when you separate yourself from social media trends.
3. Educate yourself and spread awareness (politely). Have discussions with others, learn their points of view, be the change you want to see.
4. Remember that there's more to life than how you and others perceive your looks. Attraction is subjective! Beauty standards are ridiculous!
5. Next time you post face filter content on social media, remember that companies use your data to further design their face filters.
6. Limit your time on social media. If you don't post on or use social media constantly, you don't have to constantly think about how you look, how others look, what other people might think, whether you'll get comments, etc. Bliss. Take up a new hobby, listen to some music, or go and take a walk.
7. Tell the algorithm to suck it (Don't watch content that makes you unhappy). Algorithms are designed to keep us engaged on social media. Repeatedly watching certain types of content will only let the algorithm know what keeps you hooked, no matter what it is. So, if you keep watching videos that make you unhappy, it will only suggest more of these videos. You can clear your search or watch history, clear the app's cache, delete your account and start a new one only watching content that doesn't make you feel upset, or dislike content to prevent and limit similar posts from showing up.
So there you have it.
Abbas, L. & Dodeen, H. (2022). Body dysmorphic features among Snapchat users of “Beauty-Retouching of Selfies” and its relationship with quality of life. Media Asia, 49(3), 196-212. https://doi.org/10.1080/01296612.2021.2013065
Barker, J. (2020). Making-up on mobile: The pretty filters and ugly implications of Snapchat. Fashion, Style & Popular Culture, 7, 207-221.
Brucculieri, J. (2018, Feb 22). 'Snapchat Dysmorphia' Points To A Troubling New Trend In Plastic Surgery. Huffington Post. https://www.huffingtonpost.co.uk/entry/snapchat-dysmorphia_n_5a8d8168e4b0273053a680f6
Cowan, K., Javornik, A., & Jiang, P. (2021). Privacy concerns when using augmented reality face filters? explaining why and when use avoidance occurs. Psychology and Marketing, 38, 1799-1813. https://doi.org/10.1002/mar.21576
Flavián, C., Ibáñez-Sánchez, S. & Orús, C. (2021). User Responses Towards Augmented Reality Face Filters: Implications for Social Media and Brands. Progress in IS, in Augmented Reality and Virtual Reality, 29-42. https://doi.org/10.1007/978-3-030-68086-2_3
Habib, A., Ali, T., Nazir, Z., & Mahfooz, A. (2022). Snapchat filters changing young women's attitudes. Annals of Medicine and Surgery, 82. https://doi.org/10.1016/j.amsu.2022.104668
Hjetland, G.J., Schønning, V., Hella, R.T., Veseth, M., & Skogen, J. C. (2021). How do Norwegian adolescents experience the role of social media in relation to mental health and well-being: a qualitative study. BMC Psychology, 9(78). https://doi.org/10.1186/s40359-021-00582-x
Hong, S., Jahng, M. R., Lee, N., & Wise, K. R. (2020). Do you filter who you are?: Excessive self-presentation, social cues, and user evaluations of Instagram selfies. Computers in Human Behaviour, 104, 106159. https://doi.org/10.1016/j.chb.2019.106159
Javornik, A., Marder, B., Barhorst, J. B., McLean, G., Rogers, Y., Marshall, P., & Warlop, L. (2022). ‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being. Computers in Human Behaviour, 128, 107126. https://doi.org/10.1016/j.chb.2021.107126
Lavrence, C. & Cambre, C. (2020). “Do I Look Like My Selfie?”: Filters and the Digital-Forensic Gaze. Social Media + Society, 6(4). https://doi.org/10.1177/2056305120955182
Maes, C. & de Lenne, O. (2022). Filters and fillers: Belgian adolescents’ filter use on social media and the acceptance of cosmetic surgery. Journal of Children and Media, 16(4), 587-605. https://doi.org/10.1080/17482798.2022.2079696
Musarrat, R., Ahmed S., Munir, F., Riaz, S., & Hayat, N. (2022). Digital Narcissism, Self-Esteem And Self-Objectification Among Snapchat Vs. Facebook Users. Journal of Positive School Psychology, 6(9), 3128-3141.
Pescott, C. K. (2020). “I Wish I was Wearing a Filter Right Now”: An Exploration of Identity Formation and Subjectivity of 10 and 11 Year Olds’ Social Media Use. Social Media + Society, 6(4). https://doi.org/10.1177/2056305120965155
Ratan, R., Miller, D. B. & Jeremy N. Bailenson, J. N. (2022). Facial Appearance Dissatisfaction Explains Differences in Zoom Fatigue. Cyberpsychology, Behaviour, and Social Networking, 124-129. http://doi.org/10.1089/cyber.2021.0112
Rodner, V., Goode, A. & Burns, Z. (2022). “Is it all just lip service?”: on Instagram and the normalisation of the cosmetic servicescape. Journal of Services Marketing, 36(1), 44-58. https://doi.org/10.1108/JSM-12-2020-0506
Tremblay, S. C., Tremblay, S. E., & Poirier, P. (2021). From filters to fillers: an active inference approach to body image distortion in the selfie era. AI & Society, 36, 33-48. https://doi.org/10.1007/s00146-020-01015-w
Why Do Influencers Wear Makeup?
What comes to mind when you think of the word 'makeup'?
Is it joy, bank account, celebrity makeup lines, influencers, brushes, animal cruelty, lip gloss, a specific eyeshadow palette, a specific shade maybe(?), imperfections, toxic, eco beauty, oversaturated, trends, can't live without, cosmetics, wipes, or how about self-esteem?
MAKEUP MAKEUP MAKEUP
Makeup is what most of us are introduced to once we enter our pre-teen years. My earliest memories of makeup is probably when I was four or five, taking my mother's eyeliner and using it to (naughtily) draw (beautiful artwork) all over my parents' bedroom drawers and dresser.
Makeup can be bad.
I recently saw The Dark Secret Behind Your Favourite Makeup Products by Refinery29 and it really got me thinking about the why. Why do we not pay attention to where our beauty products come from? Why are we putting all of these chemicals on our faces? Why do we allow the exploitation of vulnerable children and young people? Why can't brands be more transparent?
Makeup can literally go bad as well. Makeup can have toxic ingredients and pose a risk to our health. Makeup costs money. Makeup when not applied properly can make us feel unskilful and the opposite of what we want to actually feel. Makeup can make us feel self-conscious. Seeing other people wear makeup makes us question whether we should wear it ourselves.
Makeup can only do so much.
Makeup can be great as well. It can allow us to express our individuality, cover our perceived 'imperfections', make us feel confident, helps us to practise our motor skills, possibly allow us to be 'perceived' as more attractive, and also to define or refine our features, as long as it's applied correctly though. Makeup can be therapeutic too; the act of applying makeup can be relaxing as well as watching someone else apply it.
But the question we would like to answer today is... why do we really use makeup?
Today we look at a journal article called: Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem. Tran and colleagues (2020) studied the motivations of nine female beauty influencers on YouTube from the United States and Great Britain concerning makeup use, using Jacobsen's (2006) Framework for Aesthetic Processing to explore their responses. This post is inspired by this research.
Makeup is pushed by society
External messages from society regarding beauty are impacted by family, culture, and social roles. The society we grow up in can shape how we feel about makeup. We wear makeup because we're constantly bombarded with new makeup trends. Social media such as Instagram, YouTube, and TikTok allows us to stay updated with the latest makeup trends. We feel pressure to conform to these trends, otherwise if we don't, we endure FOMO (the fear of missing out). Makeup trends change frequently in society, so what might be in today might not be in next month. Makeup is a reflection of the era we're in and how trends can change and return.
Makeup builds communities
Makeup has a lot of power to build wonderful communities. When we have an interest in something, we find out more about it. In this sense, we join beauty forums, watch videos on makeup hauls, and watch tutorials, etc. We share our makeup skills, knowhows, and recommendations in order to teach others to become more confident in themselves and with their makeup. We enjoy the positive feedback we receive when we get complimented for our makeup and makeup skills. Makeup creates diverse and inclusive communities that help, advise, and inspire.
Makeup is valuable
Makeup is a form of artistic expression. Makeup is art. There's a lot of makeup and a lot to do with it. Makeup helps us to be creative. It allows us to express our individuality. Makeup is fun to wear and fun to experiment with. Makeup is also inspiring and enjoyable. Makeup is therapeutic. Makeup is self-care to some. Makeup is pleasing to look at. Makeup is a creative outlet and allows us to de-stress.
Makeup gives autonomy
Makeup gives us the ability to look as we wish. We can use makeup to enhance or manipulate our appearance and even mood. We're in charge of our makeup and we can do as we please with it. We have the ability and control to shape the final look. With makeup we can change our self-image and how we are perceived. We wear makeup because it can improve our self-esteem. Makeup builds our confidence.
If you love makeup or loathe it, do as you please! Spend time doing things that bring you joy instead of worrying about how you're perceived by other people.
Do you wear makeup? If so, why do you wear it and do you think that we're fed too much content on makeup these days?
Curiosity is the best outfit. Thank you for reading.
Tran, A., Rosales, R., & Copes, L. (2020). Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem. SAGE Open, 10(2). https://doi.org/10.1177/2158244020933591
Benefits Of A Capsule Wardrobe
Seen or heard about capsule wardrobes but never bothered to look into them? Well, you should read this. It could change your life.
IT’S ALL ABOUT THE ESSENTIALS
A capsule wardrobe is a set number of clothing pieces that complement each other, are of good quality, durable, (typically) minimally designed, and intended to last (a long time). Many fashion bloggers, vloggers, stylists, influencers, the average consumer like ourselves, and a few independent fashion brands have focused their attention on sustainable fashion consumption, with interest in well-made, timeless clothing and accessories, as opposed to one-use, throwaway trend pieces, proving you can still be fashionable while consuming less.
It’s no secret that the fashion industry is among the top ten polluting industries. Fast fashion retailers churn out more (a lot more) items than what’s necessary, and consumers cop more items than what’s necessary. We have too much choice. And we’re encouraged to buy things. It’s not fair to put the blame on consumers; fast fashion might be the only option some people have.
Overproduction and overconsumption are ongoing problems associated mostly with fast fashion retailers such as SHE*N. When you really think about it... How is something like this actually acceptable? Well, we don’t really see or know what happens before our clothes reach our doorstep (e.g., where the materials came from, where the clothes were made, who made them and their working conditions, the whole journey it took to get to you, etc.) (see Stringer et al. 2020), nor what happens to them afterwards (e.g., shipped off to landfill in other countries). Retailers and businesses should be more transparent with their customers. Out of sight, out of mind. It’s that simple.
Not only that, it is suggested that materialism is related to lower levels of life satisfaction (Tsang et al., 2014).
So, why should you give a capsule wardrobe a go then?
Bardey et al. (2021) have carried out some sweet research on the impact of a capsule wardrobe on consumers. 👏🏼
The researchers studied ten female participants’ (who had an interest in fashion) lived experiences with a three week capsule wardrobe. Participants were to wear items only from their capsule wardrobe that consisted of around 37 items; clothing, shoes, bags, and other accessories (not including underwear, sleepwear, or sportswear). Participants were interviewed before and after in order to understand their consumption habits, style, and their attitude towards sustainability.
The results showed that a capsule wardrobe had a positive impact on participants. It was found that participants:
Were less stressed: Participants had no need to plan outfits because their clothes were all complementary, and they had less options to choose from. Also, participants shared that their outfits were decided on faster.
Were detached from fashion trends: Social media (i.e., mainly Instagram, TikTok, and maybe even YouTube) plays a large role in how we think we should dress ourselves. A part of human nature, we follow what others are doing. We follow trends. Before adopting the capsule wardrobe, participants initially felt pressured to follow trends and fit in. Afterwards, they felt more free and less pressured by the latest fashion trends.
Found joy in their own style: Participants were more interested in their own sense of style after the study than before. They shared that they paid more attention to how they styled their outfits (owned both before and after), including the use of makeup, leading them to explore the variety of outfits available to them.
Enhanced their awareness of conscious consumption: The experience of adopting a capsule wardrobe gave participants a chance to reflect on their consumption behaviours and their impact on the environment. They acknowledged the amount of clothes they owned and would consider obtaining better quality items. They discussed that they saved money by not purchasing clothing. How many clothes do you purchase within a month?! Not only that, participants shared that they would pay more attention to the way they treated their clothes.
Bardey, A., Booth, M., Heger, G., & Larsson, J. (2021). Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe. International Journal of Market Research, 64(1), 113-131. https://doi.org/10.1177/1470785321993743
Stringer, T., Mortimer, G. & Payne, A. R. (2020). Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing? Journal of Fashion Marketing and Management, 24(1), 99-120. https://doi.org/10.1108/JFMM-01-2019-0011
Tsang, J. A., Carpenter, T. P., Roberts, J. A., Frisch, M. B., & Carlisle R. D. (2014). Why are materialists less happy? The role of gratitude and need satisfaction in the relationship between materialism and life satisfaction. Personality and Individual Differences, 64, 62-66.