ABOUT
Psychology, But Make It Fashion (PBMIF) is a cheeky little online magazine based in the UK that’s all about psychology, fashion, and wellbeing.
With a global readership of over 100 countries (yes, really), PBMIF’s here to show how a little sprinkle of psychology can offer valuable insights into the world of fashion, in terms of ourselves, and well, the industry.
Psychology—the study of the mind and behaviour—applied in the context of fashion is certainly worth acknowledging, especially given the challenges the fashion industry faces. These challenges include everything from building true inclusivity, bringing dignity and respect back to both people and the planet, and empowering clothing brand owners to create more conscious and impactful businesses, to helping people resist buying things they probs don't need.
What we choose to wear goes far beyond just fabric; it really does shape our identity and how the world sees us.
Whether you're a fashion expert, psychology enthusiast, student, designer, brand owner, marketer, lost, here for the vibes, or simply curious about your wardrobe, you'll find resources, videos, and articles right here (don’t be shy).
Yes, fashion psychology really is a thing!
Curiosity is the best outfit.
Lillia (MSc Consumer Psychology, BSc (Hons) Psychology and Counselling) <3