ABOUT

Hello,

Psychology, But Make It Fashion (PBMIF) is a cheeky little online fashion psychology magazine hailing from the UK, with a global readership of over 100 countries (Yes, really…!).

A little sprinkle of psychology can offer valuable insights into the world of fashion, in terms of ourselves, and well, the industry.

Psychology—the study of the mind and behaviour—applied in the context of fashion is certainly worth acknowledging, especially given the challenges the fashion industry faces. These challenges include everything from building true inclusivity, bringing dignity and respect back to both people and the planet, and empowering clothing brand owners to create more conscious and impactful businesses, to helping people resist buying things they probably don't need.

What we choose to wear really does shape our identity and how the world sees us, believe me.

Whether you're a fashion lover, psychology enthusiast, student, designer, brand owner, here for the vibes, or simply curious about your wardrobe, you'll find resources, videos, and articles right here (don’t be shy now).

Curiosity is the best outfit. x

Lillia

MSc Consumer Psychology, BSc (Hons) Psychology and Counselling