ABOUT

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Psychology, But Make It Fashion® (PBMIF) is a niche online fashion psychology and wellbeing magazine, based in the UK, bridging the gap between style, behaviour, and culture.

Attracting a global readership, PBMIF aims to explore the wonderful complexity of the psychology of fashion, the systemic flaws of fashion culture, and provide a platform to those who don’t usually get a voice - the creatives, independent clothing brand owners, students, and you.

The fashion industry is a bit of a contradiction. On one side you’ve got the glossy, trend-driven, surface-level hype machine, telling you what to buy, when to buy it, and how to blend in—all while fuelling an environmental crisis and exploiting those who make our clothes. On the other side, there is the art of self-expression. PBMIF exists between the two.

Editorial Vow

To have and to hold, from this day forward, PBMIF vows to never publish insensitive and superficial content for as long as we shall live, while also recognising that you can love the art of getting dressed, while simultaneously being disappointed in the fashion industry’s issues.

Curiosity is the best outfit!

— LA, Da Editah