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ALL ABOUT PBMIF

Psychology, But Make It Fashion (PBMIF) is a Gen-Z, British fashion psychology and consumer behaviour magazine that explores the psychological factors that influence our fashion choices. Fashion is more than just about what we wear on the outside; it is also about how we feel on the inside. Fashion is a powerful tool that can be used to express ourselves, connect with others, and make a difference in the world.

 

PBMIF covers a wide range of topics (based on research), including:

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  • How our clothes affect our self-esteem, emotions, and identity;

  • The psychology of brands, advertising, and marketing in fashion;

  • The impact of fashion on the environment;

  • The relationship between fashion and mental health;

  • Issues in the fashion industry (diversity, body image, exploitation, mental health, working conditions);

  • Consumer tips;

  • Mental health and wellbeing in young people;

  • Positive psychology (the psychology of human flourishing) and wellbeing;

  • The role of fashion in social and cultural movements; and

  • The latest fashion trends and how they can be interpreted from a psychological perspective.

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Your enthusiasm for the psychology of fashion is much appreciated! Acknowledging that PBMIF has a diverse readership from visitors all over the world, PBMIF is committed to becoming a valuable resource for anyone who is interested in learning more about this topic. Thank you for visiting PBMIF!

 

Curiosity is the best outfit.

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Kind regards,

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L K A x

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