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Psychology, But Make It Fashion (PBMIF) is a Gen-Z, British fashion psychology and consumer behaviour magazine that explores the psychological factors that influence our fashion choices. Fashion is more than just about what we wear on the outside; it is also about how we feel on the inside. Fashion is a powerful tool that can be used to express ourselves, connect with others, and make a difference in the world.


PBMIF covers a wide range of topics (based on research), including:

  • How our clothes affect our self-esteem, emotions, and identity;

  • The psychology of brands, advertising, and marketing in fashion;

  • The impact of fashion on the environment;

  • The relationship between fashion and mental health;

  • Issues in the fashion industry (diversity, body image, exploitation, mental health, working conditions);

  • Consumer tips;

  • Mental health and wellbeing in young people;

  • Positive psychology (the psychology of human flourishing) and wellness;

  • The role of fashion in social and cultural movements; and

  • The latest fashion trends and how they can be interpreted from a psychological perspective.


PBMIF's Vision

The current vision of PBMIF:

Making the psychology of fashion more accessible and understandable to young people so that they can make more informed choices about their wardrobe is PBMIF's goal. Everyone has a right to understand the hidden forces that influence their fashion choices. Also, talking about our mental health is more important than ever, so readers are welcomed to share their own experiences using PBMIF as a platform.


PBMIF's Values

We believe in the following values:

  • Open-mindedness: We believe that it is important to be open-minded and curious about psychology. We want to explore all of the different ways that psychology can affect our lives.

  • Empowerment: We believe that fashion can be a powerful tool for empowerment. We want to help people use fashion to express themselves, connect with others, and make a difference in the world.

  • Sustainability: We believe that it is important to be mindful of the environmental impact of our fashion choices. We want to promote sustainable fashion practices and help people make more ethical choices about their wardrobe.


How to Get Involved

There are many ways to get involved with PBMIF. You can:

  • Read our articles and blog posts;

  • Follow PBMIF on social media: Instagram, YouTube, Pinterest, and TikTok;

  • Share PBMIF's content with your friends and family;

  • Write a post for PBMIF or share your opinion.


L's Note

Your support and enthusiasm for the psychology of fashion is much appreciated! Acknowledging that PBMIF has a diverse readership from visitors all over the world, I (the owner) am committed to making PBMIF a valuable resource for everyone who is interested in learning more about this topic. Thank you for visiting PBMIF!


Curiosity is the best outfit.


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