Psychology, But Make It Fashion (PBMIF) is a cheeky little ‘fashion psychology’ and wellbeing online magazine from the UK, with a global readership (I know, I can’t believe it either).

If you’re not too sure about what psychology is, it’s simply the ‘scientific’ study of the mind and behaviour. PBMIF believes that a little sprinkle of psychology can offer valuable insights into the world of fashion, in terms of ourselves, and well, the industry. Psychology applied in the context of fashion is certainly worth acknowledging, especially given the challenges ‘fashion’ faces. These challenges include building true inclusivity, shopping addiction, overconsumption, bringing dignity and respect back to both people and the planet, and even empowering clothing brand owners to create more conscious and impactful businesses. Psychology gets a pretty bad rep (on social media), but let’s understand how it can help us thrive. Whether you’re a fashion connoisseur, psychology enthusiast, student, clothing brand owner, here for the vibes, or simply curious about your wardrobe, you'll find resources, videos, and articles right here (don’t be shy now).

Curiosity is the best outfit.

Lillia MSc BSc (Hons) Psychology