FAQs

According to the APA, psychology is the study of the mind and behaviour.

Research in psychology involves observation, experimentation, testing, and analysis to explore the biological, cognitive, emotional, personal, and social processes or stimuli underlying human (and animal) behaviour.

The practice of psychology involves the use of psychological knowledge for any of several purposes: to understand and treat mental, emotional, physical, and social dysfunction; to understand and enhance behaviour in various settings of human activity; and to improve machine and building design for human use.

The application of psychological understanding in fashion can lead to a human-centred future for fashion. From fostering ethical practices and enhancing wellbeing, to understanding the emotional impact of clothing, this knowledge can drive positive change and create a more thoughtful and inclusive industry (hopefully).

I don’t do “trust me, bro” here. All journal articles are cited at the bottom of each post. If you’re a student, do yourself a favour and click through to the original source—your teachers and/or lecturers (and your grades) will thank you.

Hi, that would be Lillia (me), a psychology graduate in her 20s who really wanted a career in fashion (when she was like 7 years old) but pursued psychology instead.

Personally, I go by ‘Fashion Psychology Content Creator’. While BPS guidance suggests I could use the title ‘Fashion Psychologist’, I would use it as a niche label rather than a clinical one. Fashion Psychology is not a standalone or protected domain like Sport or Clinical Psychology.

I’m not a therapist nor a Licensed Psychologist. If you need clinical mental health support, please reach out to a professional.

With a BSc (Hons) in Psychology and Counselling and a MSc in Consumer Psychology, I apply my academic background to provide fashion marketing and wellbeing insights; NOT to diagnose or offer clinical advice.