What is fashion psychology?

According to the APA, psychology is the study of the mind and behaviour. Research in psychology involves observation, experimentation, testing, and analysis to explore the biological, cognitive, emotional, personal, and social processes or stimuli underlying human (and animal) behaviour. The practice of psychology involves the use of psychological knowledge for any of several purposes: to understand and treat mental, emotional, physical, and social dysfunction; to understand and enhance behaviour in various settings of human activity; and to improve machine and building design for human use.

The application of psychological understanding in fashion can lead to a human-centred future for fashion. From fostering ethical practices and enhancing wellbeing, to understanding the emotional impact of clothing, this knowledge can drive positive change and create a more thoughtful and inclusive industry (hopefully).

Where are you based?

UK, baby.

Who owns Psychology, But Make It Fashion?

Hello, my name is Lillia and I’m a psychology graduate in my 20s.

Do you have online courses?

No (would you be interested in this though?).

Do you make a digital PDF version?

No longer unfortunately. :(

Where do you get your sources from?

Journal articles are provided below each article. Please refer to the original source if you’re a student.

Can I be a guest writer?

Please get in contact with me here. Submissions are closed at the moment, but let’s connect if any opportunities arise.