ABOUT

Welcome to Psychology, But Make It Fashion (also known as PBMIF), a cheeky little fashion psychology magazine based in the UK with a global readership of over 100 countries.

Psychology is the study of the mind and behaviour. The application of psychology in fashion is certainly worth acknowledging.

The fashion industry has its challenges, that's for sure. PBMIF’s here to show how a little sprinkle of psychology can genuinely elevate it. We're talking about things like fostering true inclusivity, bringing dignity and respect back to both people and the planet, and helping you sidestep that urge to buy things you probably don’t need (i.e., crap). What we choose to wear runs deeper than just fabric; it shapes our very identity and how we're perceived.

Whether you're a fashion expert, psychology enthusiast, student, designer, brand owner, marketer, lost, or simply curious about your wardrobe, you'll find free resources, videos, and articles right here.

Curiosity is the best outfit.​

Lillia, Editor, MSc Consumer Psychology​​​  <3