Why I Created a Fashion Psychology Magazine
Hello, I'm Lillia, the founder of Psychology, But Make It Fashion... Uh, hmm, no. OK, content creator then... Uh, how about no. Fashion psychologist? Uh, no. Let's leave it as editor.
Over the past two years, I've been lurking in the shadows (love that) writing content (do two articles per year count?) on the psychology of fashion... and wellbeing. Psychology, But Make It Fashion has become more than just a blog to me; I love interacting with you and creating content (that I hope you find interesting!). I wanted to take a moment to reintroduce myself (have I ever actually introduced myself though? Hmm...).
A couple of weeks ago (more like two months ago) I asked you to send in any questions about me you'd like answered. Although I couldn't answer them all in this post, thank you for sending them in, it's much appreciated.
The most you’ll ever see of me… Hehe…
Why did you create a Fashion Psychology magazine?
During my undergraduate, I had developed an interest in positive psychology and took a liking to exploring fashion-related topics in my coursework, which in turn gave me a really good insight into the [fashion] industry's shortcomings. Fashion has a large impact on our lives in many different areas, directly and indirectly. I created Psychology, But Make It Fashion to explore how psychology and fashion are connected, not just in a theoretical way, but in a way that leads to real, positive improvements in people's lives. Life can suck a lot (sometimes). I'm very lucky to say that Psychology, But Make It Fashion has a global audience of over 100 countries and if the platform has offered anyone at least one useful titbit then I can say it's been worthwhile.
Did you study BSc (Hons) Psychology of Fashion or MSc Psychology of Fashion at the London College of Fashion (University of the Arts London) and would you recommend it because I want to become a Fashion Psychologist too?
I don't have any experience at University of the Arts London in that respect, but if you want to study psychology at a degree level (in the UK) make sure that the course is accredited by the British Psychological Society, make sure to have a placement year (or at least some form of work experience), and network! I studied MSc Consumer Psychology.
Would you consider print? I would order it, please ship to Asia!
That's kind of you, thank you for your interest. The idea of a print version is definitely something I've considered, and it's really encouraging you'd be interested in it. Shipping to Asia is something I'd need to look into. I'll keep that in mind for the future. It's wonderful to know the blog resonates so far!
The content is giving, but who is the face? Where is the visual?
This question. Haha, I love this question. The face will remain behind the screen. I made Psychology, But Make It Fashion as a resource for Gen Z, it was never intended to be a personal blog. I need to use this question as an article title or caption.
If your personal style was a classic UK snack, which one would it be and why?
What an odd question. I like this question. At the moment, my wardrobe is mainly black, brown, and beige (50 shades of brown?), and I dress for comfort and simplicity so I would say my style relates to Dark Chocolate Digestives. For those of you who are like, "Yuck, what's that?", it's a tasty wheat biscuit with a one sided chocolate coating. The milk chocolate ones are superior (even if I do say so myself).
What fashion influencers do you watch on YouTube?
I don't really watch 'influencers' as much anymore, but from the top of my head I've been subscribed to Jordan Lipscombe, Nuria Ma, and Sian Lilly for nearly a decade now. I've always enjoyed their vlogs. I also think Heejoo's (Yoo's Beauty), Veiled's, Hannah Antonia's, and yuyusai's channels are great. I like 'dead mall'/abandoned shopping centre channels too (does this count?).
Do you have a favourite quote?
I like 'people can only meet you as deeply as they've met themselves' and 'what would you do if success was guaranteed?'.
If you could swap your wardrobe with any fictional character?
C. C. Babcock from The Nanny had some really nice outfits in the earlier seasons.
What's your go-to outfit when you need a confidence boost?
While I don't particularly have a confidence-boosting outfit, I find that feeling put-together gives me confidence. And for me, that feeling comes from knowing I'm prepared. My handbag is always stocked with things I need such as tissues, gum, hand sanitiser, snacks, hair-ties, things like that.
Bonjour. What's your coffee?
Bonjour! I'm a tea person, I like black tea with milk. Caffeine and I have a bit of a disagreement (Not that kind of disagreement, more along the lines of I won't be able to sleep).
Love PBMIF. What's your biggest challenges in maintaining a brand?
Thank you! By brand, do you mean PBMIF? If so, I would say sticking to a consistent visual identity. Also I don't like putting out low quality content at all. There was a time where I was posting daily on TikTok and while PBMIF was getting engagement I wasn't happy with the content. I'd rather not post at all than post lame content.
Do you analyse people by what they're wearing?
Absolutely not (I don't analyse people either). Could you imagine? "Oh, your shoes suggest you're feeling a bit off today..." Haha. That would be annoying, no? However, I'm actually addressing a related question in an upcoming reader's Q&A (LTL) – someone asked about a particular problem around dating a psychology student, which is something I found interesting.
Tell me something?
One of my friends had a rabbit that was allergic to carrots. Does this qualify?
How do you feel about overconsumption culture on social media?
I'm struggling to answer this. I think you've broken me. I'll leave a GIF set here of Britney Spears that's been in my screenshots folder for years (I can't find the original source, and I'm not sure if she actually said what she said in it). I think it sums up how I feel about both overconsumption and social media.
All this stuff goes away and it's just yourself and your soul that you have to deal with.
Hi I'm from TH. Your journal has improved my life so much. Can you make a 2026 digital journal?
Hello! Thailand? What a stunning place. I'm glad to hear the journal has made a positive impact on your life. This is the best feedback I could ask for. My heart. Yes, I will surely make one for 2026.
Three words of advice you would give to clients starting their own fashion brand?
Only three? I can't, please... I need more time to decide. Research, create, connect... Can I add one more? Persevere... And one more? Refine.
Fashion Psychology student here , I'm stuck on choosing a dissertation topic, what did you write your dissertation on?
The wellbeing of fashion undergraduates and the impact of male plus size clothing models in TV Adverts. Quick advice for you: You should find a topic with enough literature to talk about! You've probably chosen it by now! Best of luck.
What’s your favourite way to unwind?
There's nothing better than a very, very toasty shower. Very toasty.
If you could time travel and give your younger self one piece of fashion advice, what would it be?
You do not need to go to H&M to buy lots of shirts for sixth form; do your maths homework instead.
Not a question, but I love this blog.
That's so lovely, thank you. I'm glad you enjoy it.
Thank you for sending questions in. I shall continue to lurk in the shadows. Bye! :)
